Head of Marketing

About the role

As the Head of Marketing, you will act as the architect of our US market expansion. Reporting directly to the CEO, you will oversee all organic and community-driven acquisition channels, lead our PR initiatives, and drive our merchandising strategy. You will manage an internal Marketing Assistant and collaborate closely with our external Paid Ads and SEO Specialists to ensure a unified brand voice across all touchpoints.

Key responsibilities

Own the Shopify storefront merchandising, optimizing product names, descriptions, and collections in collaboration with the external SEO Specialist.

Manage third-party Shopify apps and collaborate directly with our external SEO Specialist to maximize organic site visibility and conversion rates.

Develop and execute comprehensive campaign launch plans for new collections and manage the overarching marketing event calendar for sale events.

Analyze sales and inventory trends, passing historical data and actionable insights to our Head of Product & Sourcing to inform future demand planning.

Direct our organic social media strategy across key US marketing channels, including Instagram, TikTok, Pinterest, Facebook, Reddit, etc.

Source and manage relationships with US-based influencers to generate high-quality User-Generated Content (UGC) for our organic and paid funnels.

Develop and execute our email newsletter retention strategy to nurture our customer base in collaboration with the Marketing Assistant.

Build, launch, and manage core growth programs: a customer Loyalty Program, Affiliate network channels, and a dedicated B2B Trade Program for interior designers.

Strategically manage and collaborate with external PR agencies or consultants to secure high-impact placements in target media outlets, ensuring a roadmap for magazine features as the brand scales.

About you

Deep, intrinsic understanding of the premium US consumer market, Western design aesthetics, and the US e-commerce retail calendar (Labor Day, BFCM, etc.).

• Proven track record leading marketing initiatives for a direct-to-consumer brand, ideally in the home goods, furniture, or luxury space.
• Ability to seamlessly transition from high-level GTM strategy with the CEO to hands-on execution.
• Strong conversational English communication skills with the authority to manage local team members and hold Western contractors accountable.

About us

Anyam House is a premium, direct-to-consumer (DTC) solid-wood furniture brand. We manufacture heirloom-quality pieces with our partners in Indonesia and sell exclusively to the US market.

Offer

Basic Salary + Performance Bonus + ESOP (Employee Stock Options)