Skill diminta
CommunicationLeadershipPresentation
Deskripsi
Tanggung Jawab
- Are you a strategic thinker with a passion for turning brand plans into powerful market execution? Join our leadership team as
- Head of Trade Marketing
- and lead initiatives that drive category growth, shopper conversion, and commercial success across all channels.
What will you do
- Lead the overall
- Trade Marketing strategy
- for all categories across General Trade, Modern Trade, and emerging channels.
- Translate
- brand strategies
- into actionable trade plans that align with sales objectives and shopper behavior.
- Design and implement
- channel programs, retail visibility initiatives, trade promotions, and category development strategies
- Collaborate with
- Sales, Marketing, Supply Chain, and Finance
- to ensure integrated execution and resource efficiency.
- Develop and track
- trade marketing KPIs
- (ROI, uplift, market share, etc.) to measure program effectiveness and continuous improvement.
- Lead and coach the Trade Marketing team to build capability, drive ownership, and improve execution excellence.
- Stay ahead of market trends, competitor activities, and shopper insights to proactively drive channel innovation.
Kualifikasi
- Bachelor’s Degree in Business, Marketing, or related field (Master’s is a plus).
- Minimum
- 8–10 years of experience
- in Trade Marketing or Channel Development, preferably in the FMCG or Personal Care industry.
- Proven leadership experience with strong
- commercial acumen
- and cross-functional collaboration.
- Solid knowledge in managing
- General Trade, Modern Trade, Key Accounts
- , and
- Channel-Specific Programs
- Analytical and data-driven with experience in
- budget management, sales analysis, and ROI tracking
- Strong communication, presentation, and team leadership skills.
- Passionate about
- executional excellence and shopper-centric strategy