Skill diminta
Decision MakingLeadership
Deskripsi
Tanggung Jawab
Role Purpose
This role exists to create demand that converts into revenue. The SPV / Digital Marketing Manager is the right hand of the CMO in digital execution—responsible for turning products (SKU by SKU) into consistent revenue drivers through creative, data-backed digital systems. The focus is demand creation, message-market fit, and creative performance.
- Core Mission
- Build and scale revenue-generating digital demand for every key Evolene SKU through:
- Winning creative angles
- Performance-driven content
- Strong collaboration across content, KOL, and product teams
- Key Responsibilities
- Own Revenue per SKU (Digital)
- Treat each SKU as a mini business
- Define
- a. Core demand angle
- b. Primary customer segment
- c. Creative strategy per funnel stage
- Responsible for revenue contribution, not just traffic or impressions
- Lead Creative Performance Strategy
- Translate product insight → high-performing ad creatives
Work closely with
- a. Content team
- b. Video production
- c. KOL Team
Decide
- a. What message to scale
- b. What angle to kill
- c. What creative to iterate
- This role directs creative, not just receives assets.
- Performance Marketing Ownership
- Oversee paid channels (Meta, TikTok, Google, Marketplace Ads)
- Ensure
- a. Creative-first testing framework
- b. Clear attribution to SKU revenue
- c. Continuous learning loops
- Key metrics owned
Revenue per SKU
ROAS
- Cost Per Lead
- Creative fatigue & scaling signals
- Demand Creation (Not Promo Reliance)
- Build demand via
- Education
- Belief shift
- Problem awareness
- Desire creation
- Not Discounts, Cashback, Flash sales
- Cross-Team Leadership
Act as the bridge between
- Product (R&D / claims)
- Content & KOL
- Performance marketing
- Ensure all teams are aligned to one revenue narrative per SKU
- Reporting & Decision Making
- Report directly to CMO
- Present
- What is working and why
- What is not working and why
- Clear next actions
- Success Metrics (KPI)
- Primary KPIs (Non-Negotiable)
- a. Revenue contribution from digital channels
- b. Revenue growth per SKU
- c. Creative performance lift (CTR → Cost Per Lead → ROAS)
Kualifikasi
- Experience
- 3+ years in performance-driven digital marketing
- Experience managing supplement, FMCG, or performance brands is a strong plus
- Proven track record of revenue ownership, not just campaign execution
- Skill Set (Must Have)
Strong understanding of
- Consumer psychology
- Creative testing frameworks
- Funnel strategy
Able to
- Read performance data and translate it into creative decisions
- Build demand without over-reliance on promos
- Think SKU-by-SKU, not “brand-only”
- Mindset & Traits (Critical)
- Revenue-driven, not ego-driven
- Comfortable being challenged by CMO
- Thinks like a business owner, not an executor
- Curious, structured, and fast-learning
- Can lead without needing authority
- Why Join Evolene
- You work directly with the CMO
- Work alongside hungry A-players
- Build a future global supplement brand