Marketing Manager

Tanggung Jawab

Role Purpose

This role exists to create demand that converts into revenue. The SPV / Digital Marketing Manager is the right hand of the CMO in digital execution—responsible for turning products (SKU by SKU) into consistent revenue drivers through creative, data-backed digital systems. The focus is demand creation, message-market fit, and creative performance.

• Core Mission
• Build and scale revenue-generating digital demand for every key Evolene SKU through:
• Winning creative angles
• Performance-driven content
• Strong collaboration across content, KOL, and product teams
• Key Responsibilities
• Own Revenue per SKU (Digital)
• Treat each SKU as a mini business

- Define

• a. Core demand angle
• b. Primary customer segment
• c. Creative strategy per funnel stage
• Responsible for revenue contribution, not just traffic or impressions
• Lead Creative Performance Strategy
• Translate product insight → high-performing ad creatives

Work closely with

• a. Content team
• b. Video production
• c. KOL Team

Decide

• a. What message to scale
• b. What angle to kill
• c. What creative to iterate
• This role directs creative, not just receives assets.
• Performance Marketing Ownership
• Oversee paid channels (Meta, TikTok, Google, Marketplace Ads)

- Ensure

• a. Creative-first testing framework
• b. Clear attribution to SKU revenue
• c. Continuous learning loops

- Key metrics owned

Revenue per SKU

ROAS

• Cost Per Lead
• Creative fatigue & scaling signals
• Demand Creation (Not Promo Reliance)

- Build demand via

• Education
• Belief shift
• Problem awareness
• Desire creation
• Not Discounts, Cashback, Flash sales
• Cross-Team Leadership

Act as the bridge between

• Product (R&D / claims)
• Content & KOL
• Performance marketing
• Ensure all teams are aligned to one revenue narrative per SKU
• Reporting & Decision Making
• Report directly to CMO

- Present

• What is working and why
• What is not working and why
• Clear next actions
• Success Metrics (KPI)
• Primary KPIs (Non-Negotiable)
• a. Revenue contribution from digital channels
• b. Revenue growth per SKU
• c. Creative performance lift (CTR → Cost Per Lead → ROAS)

Kualifikasi

• Experience
• 3+ years in performance-driven digital marketing
• Experience managing supplement, FMCG, or performance brands is a strong plus
• Proven track record of revenue ownership, not just campaign execution
• Skill Set (Must Have)

Strong understanding of

• Consumer psychology
• Creative testing frameworks
• Funnel strategy

Able to

• Read performance data and translate it into creative decisions
• Build demand without over-reliance on promos
• Think SKU-by-SKU, not “brand-only”
• Mindset & Traits (Critical)
• Revenue-driven, not ego-driven
• Comfortable being challenged by CMO
• Thinks like a business owner, not an executor
• Curious, structured, and fast-learning
• Can lead without needing authority
• Why Join Evolene
• You work directly with the CMO
• Work alongside hungry A-players
• Build a future global supplement brand