Skill diminta
Google Analytics
Deskripsi
Qualifications
- Bachelor’s Degree in Marketing, Business, Communications, or a related field.
- Minimum 3 years of experience in e-commerce, marketplace management, or digital marketing.
- Strong understanding of digital marketing, marketplace platforms, and online consumer behavior.
- Familiar with UI/UX principles and customer journey optimization.
- Proficient in graphic design tools such as Canva, Adobe Creative Suite, or similar platforms.
- Experienced in using Google Analytics or other digital analytics tools.
- Strong analytical skills with the ability to identify market trends and competitor insights.
- Excellent communication and stakeholder management skills.
- Experience in the footwear, sportswear, fashion, or retail industry is a plus.
- Detail-oriented, proactive, and results-driven.
- Professional proficiency in both written and spoken English.
Job Description
- Plan and execute online marketing campaigns, promotions, banners, and content across e-commerce and marketplace platforms.
- Drive traffic, engagement, and conversion growth through effective digital marketing initiatives.
- Manage and optimize online store interfaces to deliver a seamless and brand-consistent customer experience.
- Develop and implement marketplace visibility strategies to strengthen brand awareness and maximize sales opportunities.
- Monitor, analyze, and report digital performance using Google Analytics and other relevant tools, providing actionable insights.
- Conduct market and competitor analysis to identify trends, customer behavior, and business opportunities.
- Support the planning and execution of seasonal campaigns, product launches, and marketplace activation programs.
Collaborate with cross-functional teams, agencies, and external developers to ensure effective execution and alignment with brand and business objectives.