PR Manager

About the role

We are looking for a PR Manager to own end-to-end brand communications, including traditional PR, viral PR marketing, PR topic creation, IP building, SEO, AIO and GEO. You will create buzz-worthy campaigns that spark public conversations, build brand reputation, and maximize brand visibility across media, search and generative AI channels.

Key responsibilities

Develop annual PR strategy, build and maintain media & influencer relationships, manage press release writing, media pitching, interview coordination, media monitoring and crisis communication

• Lead creative event marketing and PR topic campaigns that trigger public discussions and social buzz
• Identify relevant social trends and audience insights to design shareable brand events, balance campaign virality with brand risk control
• Monitor topic momentum and post-campaign analysis to refine event playbook

Lead brand IP strategy, content creation and IP asset operation, build IP storylines and amplify IP influence through PR campaigns and brand events

Drive SEO strategy for brand owned media and PR content, including keyword planning, on-page & off-page optimization

Implement AIO (AI Overview Optimization) and GEO (Generative Engine Optimization) strategy, optimize brand entity and structured content for LLMs

Collaborate with product, marketing and design teams, set KPIs & PR budget, measure campaign performance on buzz volume, media mentions and search metrics

• About you
• Bachelor's degree in Communications, Marketing or related fields
• 5+ years of PR / brand communications experience
• Proven track record in traditional PR, media relations and crisis management
• Hands-on experience designing viral marketing and PR campaigns that successfully generated public discussions and social buzz
• Experience in IP content operation
• Solid understanding of SEO
• Knowledge of AIO / GEO / generative AI content optimization is a strong plus
• Excellent written & verbal communication skills in English and Bahasa Indonesia
• Strong multi-tasking and project management skills
• Data-driven mindset, able to measure campaign performance by conversation volume, media mentions and search metrics