SALES EXECUTIVE (HORECA)

• Deskripsi pekerjaan SALES EXECUTIVE (HORECA) PT Pandurasa Kharisma
• Position Purpose

Achieve sales targets in the HORECA segment (Hotel, Restaurant, Catering) by building relationships, managing accounts, and ensuring product availability and proper usage.

• Key Responsibilities
• Prospecting & acquisition: identify and open new outlets (hotels, restaurants, cafes, catering, bars) within the assigned area.
• Account management: conduct regular visits to existing clients, handle needs and complaints, and maintain loyalty.
• Target achievement: meet sales targets (volume/value), distribution goals, and other KPIs (e.g., number of active outlets).
• Presentation & negotiation: present products, conduct demos/offers, negotiate pricing, promo programs, listing fees, and payment terms.
• Order & distribution: take orders and coordinate with logistics/warehouse teams to ensure timely and accurate delivery.
• Merchandising: ensure product display, menu placement, serving standards (for ingredients/beverages), and adequate stock.
• Reporting: prepare visit reports, daily/weekly sales reports, competitor activity, and market feedback
• Collection: monitor receivables and assist with collection process per SOP.
• Event support: support promotions, food tastings, outlet staff training, or HORECA events

Qualifications

• Minimum Bachelor’s degree in any field (business/food tech preferred)
• Sales experience, especially in HORECA/FMCG/food service, is a plus
• Strong HORECA outlet network, good communication and negotiation skills, target-driven
• Valid driver’s license and willing to work in the field