SEO Content Writer

Deskripsi pekerjaan SEO Content Writer PT Holink Solusi Digital

Responsibilities

• Conduct keyword research and search intent analysis to identify relevant content opportunities, including for multilingual audiences
• Develop topic clusters, content outlines, and SEO content briefs aligned with business goals and target audiences.

Research and write high-quality SEO articles, including how-to guides, tutorials, listicles, product comparisons, and technology-related content.

Optimize content for SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) to improve visibility across traditional search engines and AI-powered search platforms.

Create clear, well-structured, and factually accurate content with direct answers, relevant entities, and FAQ sections to increase AI search visibility and citation opportunities.

Apply on-page SEO best practices, including heading structure, keyword placement, internal linking, meta titles, meta descriptions, and basic schema markup.

Review and optimize existing content to improve keyword rankings, organic traffic, engagement, and overall search performances

Identify basic technical SEO issues related to published content, such as indexing, canonical tags, hreflang, and page speed, and coordinate with the SEO team.

• Publish and manage articles in WordPress, ensuring accurate formatting, headings, images, internal links, and metadata.
• Support the editorial calendar and consistently deliver high-quality content within agreed production timelines
• Monitor content performance using Google Search Console, GA4, and other SEO tools to identify opportunities for improvement.

Collaborate with the SEO, Product, and Marketing teams to ensure content accuracy, relevance, and alignment with HoLink's products and business objectives.

Requirements

• Minimum 2 years of experience as an SEO Content Writer, preferably in SaaS, technology, digital products, or related industries.
• Strong writing and research skills, with the ability to create informative, engaging, and easy-to-understand articles.
• Proven experience in keyword research, search intent analysis, and developing SEO-driven content strategies
• Familiar with topic clusters, content briefs, internal linking, and on-page SEO best practices.
• Good understanding of SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization), including AI Search visibility.
• Ability to write well-structured, factually accurate, and answer-focused content optimized for both search engines and AI-powered platforms
• Experience writing how-to guides, tutorials, listicles, product comparisons, and educational technology content.
• Familiar with WordPress or other CMS platforms for publishing and optimizing articles.
• Basic understanding of technical SEO, including indexing, canonical tags, hreflang, and page speed.
• Familiar with SEO tools such as Google Search Console, GA4, Ahrefs, SEMrush, or similar platforms
• Ability to analyze content performance, identify optimization opportunities, and improve existing articles.
• Detail-oriented, proactive, and able to consistently meet content production deadlines.
• Strong Indonesian writing skills; English proficiency is a plus.
• Willing to work full-time, Work From Office (WFO) at Ebony Batavia, PIK, North Jakarta.
• Preferred Qualifications
• Experience creating SEO content for SaaS platforms, creator tools, website builders, digital marketing, or technology products.
• Familiarity with AI-powered search platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity.
• Portfolio of published articles with demonstrated keyword rankings, organic traffic growth, or other measurable SEO results.