Deskripsi
ABOUT THE ROLE
You'll own byFrags' social media end-to-end from content planning and production oversight, to posting and performance reporting. Beyond day-to-day content, you'll also be the creative engine behind social media activation ideas and brand collaborations as we grow.
RESPONSIBILITIES
Build monthly content plans and calendars across platforms, and actively contribute to shaping the overall social media direction together with the team
- Brief production/design teams, review assets before publishing, and ensure everything aligns with byFrags' brand voice & GSM
- Execute posting across all platforms (Instagram, TikTok, etc.) on schedule, adapted to each platform's format
- Review ad scripts from the Creative Production team — checking that content aligns with proven, high-performing content formats
- Compile monthly performance reports with real insights and recommendations, not just raw numbers
- Proactively pitch social media activation ideas — campaigns, moment-based content, or collaboration concepts
- Step in as on-camera talent when content calls for a personal brand presence
WHAT WE'RE LOOKING FOR
- Jabodetabek Based
- 1–2+ years managing brand social media end-to-end (planning → reporting)
- Able to read performance data and turn it into actionable recommendations — not just screenshot the insights dashboard
- Strong creative sense: you can spot a trend and translate it into something that actually fits the brand, not just copy-paste viral formats
- Comfortable collaborating across teams (production, agency, third parties)
- At ease on camera when the situation calls for it
- Nice to Have
- Experience handling third-party collaborations (brand collab, etc)
- Familiar with content calendar tools, scheduling platforms, and analytics dashboards