Ads Revenue Analytics

Drive ads revenue growth by prospecting, pitching, and developing advertising solutions for brands based on their business and marketing objectives.

Develop customized advertising packages by understanding brand needs, category priorities, and available ad solutions, including commercial arrangements such as barter when applicable.

Build revenue forecasts and track commercial performance to support quarterly revenue targets and identify opportunities for growth.

Analyze ads performance and brand data to identify key insights, trends, and opportunities, and translate the analysis into clear and compelling presentations for brand partners.

Present and pitch advertising solutions to brands, clearly communicating the value, expected outcomes, and business impact of Astro's ads offerings.

Manage and grow relationships with brand partners by understanding their ongoing needs, identifying upselling or repeat spending opportunities, and maintaining revenue contribution for future quarters.

Collaborate closely with Category Managers, CGM, PDDS, and other internal stakeholders to understand category priorities and develop relevant advertising solutions for brands.

Monitor the execution and performance of advertising initiatives to ensure agreed deliverables are properly implemented and aligned with the proposed package.

Act as a subject matter expert for Astro's advertising solutions, staying up to date with available products, performance metrics, and market trends to provide relevant recommendations to brand partners.

Bachelor's degree in Marketing, Business, Communications, or a related field.

Minimum 1 year of relevant experience in Marketing Solutions, Advertising/Media Sales, Campaign, Key Account Management, Business Development, or similar commercial roles.

• Experience working with brands or external clients, preferably within e-commerce, quick commerce, marketplace, retail, or FMCG industries.
• Good understanding of advertising funnel metrics, such as impressions, reach, traffic, CTR, conversion, ROI/ROAS, and ad spend.

Strong commercial and negotiation skills, with the ability to understand client objectives and translate them into relevant advertising solutions.

Strong communication and presentation skills, with the ability to confidently pitch and communicate with external brand partners.

Comfortable working with Excel/Google Sheets and numbers, particularly for revenue forecasting, performance analysis, and commercial tracking.

• Experience creating client-facing presentations/decks and translating data into clear business insights and recommendations.
• Strong stakeholder management skills and the ability to collaborate effectively with cross-functional teams.
• Experience working with FMCG brands or advertising revenue is a plus.