B2B Marketing Operations (Campaign Management)

Deskripsi Pekerjaan

Job Responsibilities

Develop integrated B2B campaign strategies, including objectives, target audience, messaging, timelines, budgets, and execution plans aligned with business priorities.

Lead end-to-end campaign execution, coordinating creative assets, marketing materials, activation programs, events, digital initiatives, and performance tracking.

Collaborate with Sales, Product, Principal partners, and external vendors to execute product launches, Go-to-Market initiatives, demand generation programs, sponsorships, and customer engagement activities.

Manage sponsorship requests by evaluating business objectives, commercial impact, budget allocation, execution readiness, and compliance with company policies.

Oversee B2B website lead management by qualifying inbound leads, coordinating lead distribution, monitoring follow-up progress, and ensuring SLA compliance.

Support customer activation projects, including B2B Affiliate programs, microsites, and other strategic commercial initiatives to enhance customer engagement.

Develop and maintain sales enablement materials, including company profiles, solution presentations, product decks, campaign assets, promotional materials, and commercial toolkits.

Monitor campaign performance, analyze results, prepare management reports, and provide recommendations to continuously improve campaign effectiveness and business outcomes.

Requirement

Bachelor's degree (S1) in Marketing, Business Management, Communication, Digital Marketing, or a related field.

Minimum 3–5 years of experience in Campaign Management, B2B Marketing, Trade Marketing, Commercial Marketing, Event Marketing, or Project Marketing.

Proven experience managing end-to-end marketing campaigns across digital and offline channels.

Strong understanding of B2B marketing, customer journey, demand generation, lead management, sponsorship programs, and commercial activation.

Experience working with cross-functional stakeholders, external agencies, vendors, and strategic business partners.

Strong analytical skills with the ability to evaluate campaign performance, generate actionable insights, and optimize future marketing initiatives.

Excellent project management, communication, stakeholder management, and organizational skills with the ability to manage multiple campaigns simultaneously.

Proficient in Microsoft PowerPoint and Excel; familiarity with CRM systems, marketing automation platforms, Google Analytics, or campaign reporting tools is an advantage.