B2B Sales Head

• We are seeking a strategic and results-driven
• B2B Sales Head

to lead the expansion of its Food Service business. This is an exciting opportunity to drive market growth, develop strategic partnerships across the HORECA and FMCG sectors, and lead a high-performing sales team to achieve sustainable revenue growth and profitability.

Responsibilities

Business Strategy & Growth

Develop and execute business strategies, growth plans, and commercial models to achieve sales, revenue, margin, and profitability targets.

B2B Sales & Market Expansion

Identify new market opportunities, acquire key accounts, expand customer networks, and develop sales channels across the HORECA and Food Service sectors.

Commercial Strategy

Develop competitive pricing, product assortment, sourcing, and go-to-market strategies, particularly for meat and FMCG products.

Business Performance

Establish sales KPIs, monitor business performance, analyze market trends, and implement initiatives to improve sales growth, margins, customer acquisition, and retention.

Stakeholder & Partnership Management

Build strong relationships with distributors, suppliers, strategic partners, and key customers while collaborating with internal teams to ensure effective business execution.

Team Leadership

Lead, develop, and manage the B2B sales team to drive market penetration, sales productivity, and sustainable business results.

Requirements

Min 8 years of experience in B2B sales, business development, or commercial management, preferably in the FMCG, food distribution, or food service industry.

• Strong experience in HORECA or Food Service B2B sales, particularly in meat products, fresh food, and FMCG products.
• Proven track record in developing B2B sales strategies, opening new markets, acquiring customers, and expanding distribution networks.
• Experienced in leading sales teams, managing distributors, developing sales channels, and driving commercial performance.

Strong business acumen with the ability to develop sales concepts, identify growth opportunities, and translate business strategies into measurable results.