Creative Strategist Officer

Tanggung Jawab

Job Description

We are looking for a Creative Strategist Officer who is passionate about digital culture, content, and commerce. This role will be responsible for turning insights into impactful, full-funnel campaign strategies that blend creativity with data and performance. You will work closely with cross-functional teams to develop innovative creator-led campaigns across social, influencer, and commerce platforms—driving both brand engagement and business results.

Key Responsibilities

Conduct research and monitor consumer behavior, cultural movements, digital trends, and commerce insights to identify opportunities for impactful and relevant campaign strategies.

Develop integrated, full-funnel creator campaign strategies that combine creative storytelling with influencer marketing, affiliate programs, live commerce, and social commerce approaches aligned with audience behavior, platform dynamics, and business objectives.

Translate insights into strategic briefs, content directions, and campaign frameworks that drive strong performance across awareness, engagement, and conversion.

Craft compelling presentations and confidently present strategic recommendations to internal stakeholders and clients.

Collaborate cross-functionally with Account, KOL & Talent, Project Management, and Data teams to ensure alignment between strategy and execution.

Contribute to strategic initiatives that strengthen Emtek Commerce’s positioning across creative, influencer, and commerce ecosystems.

Kualifikasi

Requirements

Bachelor’s degree in Communication, Marketing, Management, Public Relations, or a related field.

1+ years of experience in strategy, content planning, campaign development, digital marketing, or social commerce within agency, media, or creator-driven environments.

• Strong understanding of social media platforms, influencer marketing, content ecosystems, social commerce, and digital consumer behavior.
• Proven ability to develop integrated campaigns across the full funnel, from awareness to conversion.
• Hands-on experience with creator commerce ecosystems (e.g., TikTok Shop, Shopee, affiliate platforms, live commerce) is highly preferred.
• Strategic thinker with strong conceptual and storytelling abilities.
• Proficient in developing presentation decks and delivering ideas in both Bahasa Indonesia and English.
• Excellent communication and presentation skills, both visual and verbal.
• Strong analytical skills with the ability to translate data and insights into actionable strategies.
• Highly collaborative, detail-oriented, organized, and adaptable in a fast-paced environment.
• Passionate about youth culture, digital content, and emerging commerce trends.