FMCG Category Strategy Project Intern (TikTok Shop by Tokopedia) - 2026 Start

Responsibilities

In particular, the e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. As a Project Intern, you will contribute to impactful short-term projects and gain hands-on experience in a fast-paced, professional environment.

This internship offers the opportunity to develop practical skills, apply your knowledge to real-world challenges, and explore your career interests. Applications are reviewed on a rolling basis, so we encourage you to apply early. About the team

The FMCG Category Strategy team is a dynamic and fast-paced team responsible for driving the growth and development of the FMCG category on TikTok Shop. We work at the intersection of business strategy, data analytics, seller management, and cross-functional execution to identify growth opportunities and turn them into impactful initiatives. Our team works closely with sellers, Account Managers, Product, Operations, Ads, Campaign, and other cross-functional teams to solve business challenges and develop strategies across areas such as seller growth, livestreaming, monetization, campaigns, subsidies, and platform programs.

About this role As an FMCG Category Strategy Project Intern, you will support the Category Strategy team in driving key strategic projects and day-to-day business initiatives. You will work closely with Strategy Leads, Account Managers, and cross-functional teams to turn data and insights into actionable business solutions.

We are looking for someone who is curious, analytical, structured, proactive, and eager to learn. If you enjoy turning ambiguous problems into actionable solutions and want to gain exposure to a fast-growing e-commerce business, we would love to have you join us! Responsibilities

• Support the end-to-end execution of FMCG strategic projects (execution & implementation, progress monitoring)
• Conduct data analysis and business diagnostics to identify trends, key issues, and growth opportunities across FMCG.
• Support the development of data-driven recommendations and action plans to address business challenges.
• Conduct market, competitor, and seller research to generate relevant business insights.
• Monitor and track project KPIs, targets, and progress, ensuring timely follow-up with relevant stakeholders.
• Collaborate with Account Managers and cross-functional teams to drive project execution and ensure deliverables are completed on time.
• Support seller-related initiatives and programs, including seller research, program tracking, and execution.
• Proactively identify opportunities to improve existing processes and operational efficiency.
• Take on ad-hoc strategic projects and analyses based on evolving business priorities.

Qualifications

• Minimum Qualification(s)
• Currently pursuing a Bachelor’s degree from any major with min.
• GPA of 3.3 (out of 4)
• Able to commit to at least 3 months long internship period
• Good Excel knowledge [Vlookup, Sumif, Pivot table, etc]
• Good analytical thinker
• Comfortable with data processing
• An outstanding appreciation for accuracy of information and clean, perfect formatting
• Highly motivated to learn about social commerce, enthusiastic and shows initiative
• Preferred Qualification(s)
• Industry Experience: Prior internship experience in E-commerce industry, Tech companies, or top-tier consulting firms.
• Collaborative and open to changes and challenges.
• Good ownership of the project.
• If you have any questions, please reach out to us at
• ••••@tiktok.com