Area Sales Manager (Bandung/Surabaya/Bali)

• Client industry: FMCG (Multinational F&B Trading Company)
• Key Responsibilities

Develop and execute the regional sales strategy for the Surabaya & Bali area to achieve sales targets, market share growth, and distribution expansion.

Lead, coach, and manage the area sales team (Sales Supervisors, Salesmen, Canvassers) to ensure high performance and productivity.

Monitor and analyze regional sales performance, including sales volume, distribution coverage, outlet penetration, and competitor activities.

• Build and maintain strong relationships with distributors, key accounts, wholesalers, and retail outlets
• Coordinate with Mandarin-speaking principals/HQ for business reviews, target setting, product launches, and reporting.
• Plan and implement trade promotions, pricing strategies, and merchandising activities in coordination with Trade Marketing.
• Ensure effective route-to-market execution, stock availability, and order fulfillment across the area.
• Prepare and present periodic sales reports, forecasts, and market analysis to management.
• Manage area operating budget, including sales expenses, incentives, and promotional costs.
• Ensure compliance with company policies, SOPs, and trade regulations in all sales activities.
• Handle escalations related to distributor issues, customer complaints, or market disputes.

Qualifications

Bachelor's degree in Business, Marketing, Management, or related field.

Minimum 5–7 years of experience in sales, with at least 2–3 years in a managerial/area sales role, preferably in the FMCG/beverage trading or distribution industry.

• Proven track record in managing regional sales targets, distributor networks, and field sales teams.
• Mandarin skills— required for communication with principals. (No HSK still ok)
• Strong leadership, team management, and people development skills.
• Solid understanding of route-to-market strategy, trade marketing, and distribution management.
• Analytical and data-driven mindset, with proficiency in sales reporting tools (Excel, SFA/DMS systems, Power BI, is a plus).
• Willing to travel extensively within the area (west java/sby/bali).